Phil Mickelson's Short Game Secrets Revealed On Demand
Avail-TVN Makes Tips and Tricks from Masterís Winner Available July 1
Sherman Oaks, CA, June 7, 2010 - Beginning this summer, anyone can improve their golf game with lessons from Master's winner, Phil Mickelson, without leaving home. On the heels of Mickelson's exciting Master's win, Avail-TVN, the largest digital media services company in North America, today announced upcoming availability of Phil Mickelson: Secrets of the Short Game on demand and on pay-per-view for the first time.
In this video, Mickelson shares his unique philosophy on the short game, and provides detailed instruction in a variety of areas, including: putting; chipping, flop shots; bunker play; and specialty shots. He also shares his most memorable short game moments and behind-the-scenes footage. Phil Mickelson: Secrets of the Short Game will be available nationwide beginning July 1 at a cost of $19.95.
"Phil Mickelson is arguably the hottest name in golf right now and we are excited to offer our affiliates such timely programming," said Jim Riley, chief revenue officer at Avail-TVN. "On demand and pay-per-view platforms provide great distribution channels for instructional sports videos such as Secrets of the Short Game, bringing the pros directly into the living rooms of consumers who want access to their coaching and insight."
"On demand and pay-per-view continue to provide us with the most effective platform for delivering the hottest sports and entertainment brands to our subscribers," said Tricia Lynch, vice president of FiOS programming at Verizon. "With his high-profile Master's win, Phil Mickelson is driving a lot of interest and excitement around the sport of golf. We're excited to be making his video available as part of our focus on building the broadest portfolio of content available on demand."
In addition to Phil Mickelson: Secrets of the Short Game, Avail-TVN is the exclusive provider of GolfTV, an on demand package now available in 10 million homes. GolfTV features first-class golf courses from around the world all in High-Definition.
About Avail-TVN
Avail-TVN is the largest digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on demand content to virtually any platform today and is extensible to support the new services of tomorrow. For more information, please visit avail-tvn.com.