Products / Services

Ramu Potarazu to share market vision and strategies for monetizing digital media

Sherman Oaks, CA and Reston, VA, September 30, 2009 - Avail-TVN, the largest independent digital media services company in North America, today announced that CEO Ramu Potarazu will deliver a keynote address at TelcoTV 2009. Potarazu, who has more than 20 years of experience in the telecommunications and media industries, including a position as president and COO of Intelsat, will discuss the impact of shifting consumer behaviors in the digital media market and share strategies for successfully launching video services in this challenging economic climate. TelcoTV takes place November 10-12 in Orlando.

“Video On Demand, digital video recorders, high-speed internet and other innovations have changed the ways consumers interact with content – and the ways service providers must deliver that content,” said Ramu Potarazu, CEO of Avail-TVN. “Consumers increasingly expect to access media on their own terms and service providers must figure out how to meet that need, while maintaining a profitable business model. Successful companies are taking a customer-centric approach using audience analytics, smart marketing strategies and innovative technologies to deliver revenue-generating content with minimal impact on the bottom line. TelcoTV provides a forum for thought-leaders to share best practices and learn from real-world deployments.”

In addition to Potarazu’s keynote address on Wednesday, November 11 at 9:30 a.m., Avail-TVN will also host a panel of thought leaders discussing the impact of internet video on digital media delivery. The breakfast seminar, entitled “Video over Broadband: TV’s friend or foe?” will take place Wednesday, November 11, at 7:30 a.m.

Avail-TVN is the only company today to deliver a complete suite of video services for the IPTV market that includes MPEG-4 linear IPTV and Video On Demand (VOD). The Avail-TVN solution includes a full line-up of live television programming with hundreds of channels, combined with thousands of hours of VOD content including movies from every major studio, cable and broadcast networks, premium cable networks and adult content. The company draws on its experience distributing content from more than 200 content providers to over 47 million households to customize offerings for specific market segments.

Avail-TVN is the largest independent digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. For more information please visit avail-tvn.com.