Products / Services

Long Term Partnership Kicks off With High Definition Programming

Los Angeles, CA, September 15, 2009 - Avail-TVN, the largest independent digital media services company in North America, today announced an industry-wide VOD services deal with MavTV. Owned by the Mav’rick Entertainment Network, MavTV carries a variety of programming themes targeting men 18-54, including sports, gaming, comedy, women and relationships, health and fitness, finance, gadgets, and movies. The new partnership takes effect immediately.

This partnership provides MavTV with the option to utilize Avail-TVN’s full suite of VOD services to support the launch of their SD and HD VOD packages. These services include metadata publishing, distribution and asset management services to support various codecs, formats, fast turnaround requirements, distribution platforms, and advertising initiatives across North America.

“As we continue to build our distribution, we’re looking to Avail-TVN and their ubiquitous reach, robust asset management platform and toolset to support our VOD offerings,” said MavTV President and Chief Operating Officer, Steve Smith. “Needless to say, we’re excited about our new partnership and look forward to extending our irreverent, humorous and opinionated programming into the on demand category with our affiliates and their subscribers.”

Some of the programming that will be available includes the Lucas Oil Motorsports Show, Rad Girls, which is the female version of Jackass, American Tailgater, which takes a comic look at tailgating at some of the most famous events and stadiums, as well as Demolition Dynasty, and the Single Life with Sam Philips where the former Playboy Playmate hosts a wild and crazy hour of discussion about dating, sex and relationships.

“It’s exciting to see another new entrant into the video on demand space, especially one with a target demographic that is so active in the platform,” said Matt Cohen, SVP of Strategy and Business Development at Avail-TVN. “This deal furthers our efforts to provide unique On Demand content – especially in HD -- that we are sure will appeal to our affiliates’ customers.”

Avail-TVN is the largest independent digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. For more information please visit avail-tvn.com.

MavTV is a 24-hour cable and satellite television network targeting the male demographic. It was launched on October 1, 2004 and is available in over 33 million homes in the U.S. MavTV is also available in Canada and the UK. MavTV launched an HD feed in August 2008. In March, the independently owned and operated MavTV partnered with Lucas Oil Products (www.lucasoil.com) in a comprehensive strategic agreement that includes a significant investment by Lucas Oil in MavTV.