Products / Services

SeaChange and TVN Integration to Allow Interior Break Insertions within any VOD Asset Using SCTE-35 Standard

Acton, Massachusetts, Los Angeles, California, March 31, 2009 - Two of the leading forces in on-demand television, SeaChange International (NASDAQ: SEAC) and TVN® Entertainment Corp., today announced a joint initiative to ensure content readiness for interior break advertising insertion. The companies will begin testing and integration of TVN’s ADONISS platform with SeaChange’s AdPulse On Demand systems to place ads, as marked in accordance with the SCTE-35 standard, into on-demand program streams on the fly. This service will be available to any of TVN’s over 200 Content Partners, including all Broadcast and Cable Network customers

The breakthrough integration will enable TVN to begin volume distribution of ad-insertable digital content files to its cable operator customers, setting the stage for dynamic advertising opportunities against millions of cable homes. TVN has created an automated service that allows content with “marked” insertion points to be distributed and seamlessly ingested by cable operator customers who have deployed SeaChange’s AdPulse dynamic VOD ad insertion software. Operators can sell ads for the available positions within the program and use AdPulse to insert individually targeted ads in every on-demand session, in addition to enabling bookend ad placements.

“We will demonstrate conclusively that every VOD asset can be optimized for targeted messaging from end-to-end,” said Alan Hoff, vice president of product marketing, SeaChange. “Our collaboration with TVN underscores how television’s stakeholders can benefit from vendor attention to industry standards to monetize the growing on-demand tier for high-quality and highly relevant advertising.”

“We see a tremendous opportunity to monetize VOD as dynamic ad insertion becomes more widely deployed and this collaboration with SeaChange advances that goal,” said Jim Riley, Chief Sales and Strategy Officer for TVN. “The establishment of the SCTE spec allows us to work out the interface as we enhance the solution for seamless integration into our existing VOD workflow, thereby greatly simplifying the deployment for our customers.”

Deployed around the world, SeaChange AdPulse On Demand delivers revenues with on-the-fly, real time insertion of ads anywhere within on-demand program streams, including on-demand video games and DVDs, taking full advantage of SCTE 35 descriptors. Making ads independent of the content in which they run allows each to be trafficked separately, at long last reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign.

The companies will be available to discuss advanced advertising opportunities during the The Cable Show, April 1-3 in Washington, D.C. at SeaChange booth 825, or in briefings with TVN.

TVN Entertainment Corporation, the leading television on-demand company, works with every major studio, network, and telecommunications video provider in North America. TVN is the preferred provider of original on-demand programs and networks. TVN supports an open, advanced technology platform, and offers the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing on-demand content to virtually any platform.

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. For more information, please visit www.schange.com.